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:: Nike's Tobie Hatfield worked with Oscar Pistorius ::

 
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MessagePosté le: Dim 17 Fév - 10:39 (2013)    Sujet du message: Nike's Tobie Hatfield worked with Oscar Pistorius Répondre en citant

For all the cynicism that greets the marketing and packaging of cheap air jordans who promote the company's shoes, clothes and trinkets -- quite justified in the past 12 months -- there are the faithful within the company that believe sport promotes physical fitness, feeds the spirit and even lifts the soul.

One of those believers is Tobie Hatfield.

While not as well known as his brother, shoe designer Tinker Hatfield, Tobie Hatfield has worked on several projects in Nike's Innovation Kitchen. Now a Nike Innovation Director, Tobie Hatfield is credited with developing the Nike Free running shoe, among other products.

He also has worked with Oscar Pistorius, the paralympic runner now accused of murdering his girlfriend in his South African home.

Pistorius' running blades are manufactured by Ossur, a company based in Reykjavik, Iceland. That company posted a statement on its website at about 10:15 a.m. today that is virtually identical to the one Nike issued earlier. The Ossur statement says: "Regarding the news of a tragic shooting accident involving athlete Oscar Pistorius in South Africa this morning, Össur would like to offer sincere condolences to the family of the deceased, Reeva Steenkamp. As we await the outcome of the police investigation, our thoughts are with all affected parties during this difficult time."
For all the cynicism that greets the marketing and packaging of Nike athletes who promote the company's shoes, clothes and trinkets -- quite justified in the past 12 months -- there are the faithful within the company that believe sport promotes physical fitness, feeds the spirit and even lifts the soul.

One of those believers is Tobie Hatfield.

While not as well known as his brother, shoe designer Tinker Hatfield, Tobie Hatfield has worked on several projects in Nike's Innovation Kitchen. Now a Nike Innovation Director, Tobie Hatfield is credited with developing air jordans for sale, among other products.

He also has worked with Oscar Pistorius, the paralympic runner now accused of murdering his girlfriend in his South African home.

Pistorius' running blades are manufactured by Ossur, a company based in Reykjavik, Iceland. That company posted a statement on its website at about 10:15 a.m. today that is virtually identical to the one Nike issued earlier. The Ossur statement says: "Regarding the news of a tragic shooting accident involving athlete Oscar Pistorius in South Africa this morning, Össur would like to offer sincere condolences to the family of the deceased, Reeva Steenkamp. As we await the outcome of the police investigation, our thoughts are with all affected parties during this difficult time."


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